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Desription
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Packaging for Estonia's first ecological ice cream. The creative idea was to differ from everything else in the shelves by the design and colour. The idea was to create communication without advertising and the product had to sell without one.
Some translations from the packaging:
"Don't fall on my head, coconut ice cream"
"Tell me a story, coffee ice cream"
"Spice up my evenings, cardamon ice cream"
"Squeeze me gently, lemon sorbet"
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