Social media

Call for entries: Aug 23, 2013

Submission deadline: Sep 18, 2013

Shortlist published: Sep 26, 2013

Awards announced: Sep 28, 2013

Submission of entries is closed

Click = Apple for kids

www.facebook.com/heategevusfond/app_286452...


Awards

Category: Social media

Desription: SEB Charity Fund awareness campaign in Facebook.

We collected virtual apples from people in Facebook and gave same number of real domestic apples to children in shelters and foster homes.

We wanted to make the donation of a virtual apple a simple and easy first contact with charity.

Authors: Marko Saue,

creative director

Toomas Tartes,

designer

Henry Algus,

coder

Customer: SEB Heategevusfond
Agency: Goal Marketing OÜ