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Desription
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“Nop” is a small and innovative shop-café in Kadriorg, one of the most-beloved districts of central Tallinn. During 10 years in operation it has offered healthy and ecological food choices and gained popularity as an important meeting point for locals and visitors of Kadriorg.
“Nop’s” family of own products has grown in variety and needed its own image.
The form of the packages was inspired by wooden houses of Kadriorg, like the one where “Nop” itself inhabits. The visual style tries to harmonize with homely and bohemian vibe characteristic to “Nop”
The illustrations (both figures and letters) repeating on different packages in different combinations have been initially cut from paper with scissors to gain the ungainly and angled line. In different combinations the illustrations communicate delicious content of the packages.
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