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Desription
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Mori is a craft drinks brand from Tallinn - a medieval European capital. It's a city with rich history of Gothic art, architecture and philosophy. Mori celebrates this heritage and carries on in this spirit.The phrase "Memento Mori" comes from a medieval philosophy and translates to "remember, death comes for us all". It serves as a reminder of ones mortality and a therefor a call to action to live well. Make each day worth, uphold yourself to the highest of standards and lend a hand to those in need.The most archetypal allegory of this idea is the "danse macabre" or death's dance. The dead and the living dancing hand in hand. Mori's visual language is built around this motif. The bottle features an original art piece - a modern danse macabre, with poses pulled from contemporary dance acting out scenes of temperance and indulgence. The logo is cut revealing the bare bones beneath the lush flesh of the letter forms. A jovial skeleton acts out our day to day communication themes.
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