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Desription
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Edumus toob töötavad spetsialistid kooli õpetama – üks klass ja üks aine korraga. Kuna Edumus töötab mitme erineva sihtgrupiga – koolipersonal, haridusasutused, töötavad spetsialistid – pidi bränding peegeldama programmi usaldusväärsust, aga samas välja nägema modernne ja lõbus, et noorte töötajate tähelepanu püüda. Visuaalne identiteet ja eristuvad ikoonid on lihtsasti kohandatavad erinevates kanalites – printmaterjalidest sotsiaalmeedia postitusteni. Inspireeritud tuttavatest kooliesemetest ja visanditest, on Edumuse bränding nostalgiline ja lõbus.
Edumus brings working professionals back to school – one grade and one subject at a time. As Edumus works with many different stakeholders – school personnel, educational institutions, working professionals – the branding had to reflect the reliability of the program but also look modern and fun to attract young professionals. The visual identity and distinctive icons are easily adaptable for use in a variety of applications, from print materials to social media posts. Inspired by the colors of familiar school objects and doodles, Edumus' branding is a mix of nostalgic memories and fun.